Corporate Communications Manager

Location: Atlanta, GA

Department: Corporate Communications

Type: Full Time

Min. Experience: Entry Level

Pursuant Health’s purpose is to engage individuals by incentivizing them to manage and improve their health; this enables Pursuant Health to capture critical data and get it into the hands of healthcare providers and insurers. Pursuant Health accomplishes this through the capture and integration of health-related data through its multi-channel platform including web, mobile and health kiosks, which creates a one stop shop for individualized healthcare engagement and incentivization. On average, Pursuant Health engages with 2,000,000 - 3,000,000 Americans every month.

 

Position Purpose:

The Corporate Communications Manager at Pursuant Health is a key member of the Corporate Communications team and responsible for strategic communications management as well as developing and driving integrated programs and public relations activities to shape a favorable perception of our brand. Working closely with leaders, product experts and the Corporate Communications team, the Corporate Communications Manager will build plans and programs, identify opportunities and storylines, formulate messaging, and strategically secure and measure external coverage across multimedia news outlets. The position requires strong writing and communication skills and the ability to work across the organization and in collaboration with clients, partners and other resources to create successful outcomes.

 

Essential Job Responsibilities:  

  • Translate business priorities into communication strategies, develop and execute media programs to support goals, distinguish our value in the market, and raise visibility for the overall brand
  • Work with sales team to develop high-quality fact sheets, brochures, presentations, proposals and other customer- facing collateral; Review and edit materials to ensure all communications are excellent in quality and consistent in messaging
  • Become an expert in translating our products’ benefits to our customers’ needs and communicating those benefits in an understandable format
  • Initiate and manage effective media relations projects and campaigns, leveraging multiple channels and elements such as news releases, bylines and features, trade shows and events, and social platforms
  • Manage vendors and agencies in planning and executing programs while ensuring effective use of resources in driving measurable results and successful outcomes
  • Identify story opportunities and collaborate with corresponding spokespersons and approvers on messaging and delivery approach
  • Stay informed about news and trends relevant to our industry, and work cross-functionally with marketing partners to proactively leverage data and insights
  • Manage all aspects of content development, from information gathering and writing to reviews and delivery in various formats, including new agreements and announcement press releases and customer case studies
  • Prepare town hall and all employee meetings and other select events

 

Qualifications:

  • Bachelor’s degree in Communications, Journalism, English, or similar field
  • Strong writing, editing and proofreading skills and extensive content development experience for multiple communication channels
  • Familiar with traditional and social media platforms and media analysis services
  • Excellent project management skills, with attention to detail
  • Ability to manage multiple priorities and deliverables simultaneously in a fast-paced environment
  • Ability to develop, execute and measure results of communication programs
  • Build and maintain relationships and exhibit professionalism with internal and external stakeholders

 

 

 

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